They promote their products on their social media pages, make announcements, do advertising, and promote their campaigns. Shop for your favorite Taco Bell merchandise, apparel, accessories, & gifts. Taco Bell has a convenient factor associated with the brand when customers look for a reliable food with consistent taste and quality and have a number of new options in the food menu, consumers go to Taco Bell to enjoy the meal. For Taco Bell to be leading the rebound, we have to be ready to show consumers an experience that they historically have not had, Ellison said, adding that now is the right time to build such models because consumers will be ready to come back to in-restaurant experiences by the end of the year. They did not forget the staples that made them famous in the first place. Strong program and project management professional with a Master's degree focused in Marketing from Bucharest Academy of Economic Studies. In case you need help on any kind of academic writing visit website www.HelpWriting.net and place your order. Marketing Strategy Of Taco Bell - Taco Bell Marketing Strategy: Taco Bell is an American company that sells Mexican food throughout the world. Aside from all that, Taco Bell dares to be different and to do bold things that appeal to the millennials they want to target. . It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. Taco Bell has consumers going back to the store more often due to it is quality, convenient and healthy food options and this strategy has worked positively in Taco Bells favor. It was the continuation of the ISEE TACO campaign which was TACO BELLs first global marketing campaign. Related: How Your Business Can Benefit from Less Travel This Winter. Following the success of their cheese burritos and quesadillas menu, this was created for their cheese-loving taco fans. She added that Taco Bell CEO Mark King has set a goal for the chain to see $20 billion in annual revenue, and international growth is an important component to reaching that target. Last summer, the company . His Diversified Restaurant Group recently opened a suburban Cantina in Danville, California, that has Grams particularly excited, as it exemplifies a marriage between convenience and experience. Taco Bells innovative marketing techniques include collaborations with game developers, cricketers, and influencers. The menu is simple without much variety serving authentic Mexican food. To keep up with the younger generations tendencies, the menu includes healthier selections. Irvine, Calif. (May 23, 2019) - Taco Bell, the world's largest Mexican-inspired restaurant chain, is continuing its major global expansion with the signing of its largest master franchise agreement in India, as well as unveiling new international markets for the brand. They called me during the first month of the pandemic and said, We think digital is going to accelerate. I cover quick-service, fast casual, casual and pizza restaurants. Taco Bell has not always knocked it out of the park with every campaign. The product innovation strategy at Taco Bell has been proven to be world class and has become Americas No 1. When people are on these social sites, they use them to connect, whether it's with friends, family, a high school ex, or a company. Hygienic food preparation and quick service. The popular Mexican-inspired American fast-food chain has always been known for its product innovation, which started in 2012 with the widely popular Doritos Locos Tacos. Live mas (mas means more in Spanish). . In 2020, Taco Bell wasted no time in investing in technology that would help keep customers engaged with the brand even during a pandemic. Taco Bell is surely not a perfect brand, but they seem to master it when it comes to understanding their customers. . Give a shot at our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah. If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. Another way Taco Bell has managed to get their brand out is by infiltrating trends in an organic way. Address: Level 6, Brilliant Solitaire, Scheme No 78 Part 2, Vijaynagar, indore (M.P. Fueled by evaporating Jack Daniel's whiskey, the fungus is coating the town in a gray crust. Taco Bell has made a deliberate effort to utilize their social media marketing channels in order to successfully appeal to this younger demographic. To grow Taco Bell's market share to 10% by 2021 which is . Related: 5 Entrepreneurs Who've Bought Themselves Back From Their Majority Investors -- And What They Learned, Journalist, Digital Media Consultant and Investor. Retrieved May 15, 2022, from nrn/quick . If you feel the urge to grasp more knowledge about digital marketing. This ends with an elaborative marketing strategy of Taco Bell. The Hoax Coax. September . View EBB6043 Strategic Marketing Term Paper 1 by Busy Bees.pdf from MANAGEMENT EBM 3083 at University Malaysia Sarawak. The lack of personality on social media and the flood of product promotions will not inspire a plethora of customers to hit the following button. The main difference in strategy now is that what Taco is doing in social media today is real-time, and they are listening and engaging all the time. Another successful influencer marketing tactic was Taco Bells hand-written notes and brand-related items that it sent to influencers like actresses, musiciansand other popular celebrities. The launch of a Doritos cross-over product and even a pop-up hotel illustrate that Taco Bell is willing to try new things that no other fast-food brand has possibly even considered. The world is evolving with everything moving online, it has become important to market your business online using the latest tools and technology. Not every brand should start serving tacos (seriously, who wants to eat a taco made by their dentist), but every business can certainly use some of Taco Bells special marketing sauce., Bellomo, R. (2015, October 2). Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. The market segment that it tries to cater to is those that do not overly price sensitive and see value in time-saving and convenience. And so is their Dream Registry with a chance to get massive gifts for both you and the couple. (The Founder of Taco Bell Glen Bell, Source: Taco Bell), Taco Bell was founded by Glen Bell in Irvine, California 1962. For eg, when "#10ThingsIGetAlot" was on the bandwagon, Taco Bell tweeted, "Do you sell bells? Opinions expressed by Forbes Contributors are their own. KFC has also seen an increase in same-store and drive-thru sales. So the goal of their social media marketing approach is to engage customers by creating fascinating content that they cant resist looking at. are experts on all things printed and promotional. Having learnt about Taco Bell, lets learn about their marketing strategy and how they carry out their marketing campaigns. Davis is currently the CEO of Musk's transportation company, The Boring Company. Even . We take pride in making the best Mexican style fast food providing fast, friendly, & accurate service. Retrieved from, https://www.delish.com/food-news/a44095/taco-bell-certified-vegetarian-menu/, Foodimentary. People have started eating out more often and India's $13 billion fast-food market is already growing 25-30 percent a year. This includes more than just changing words. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020. They have been extremely successful with this in recent years, and these are a few reasons why this has been the case. It leverages this knowledge by updating menus to reflect customers shifting food preferences. Taco Bell's parent company, Yum! Published by Statista Research Department , Apr 6, 2022. Does the question strike your mind? As we can see that www. Take Taco Bell's Twitter feed, for instance, which shows that, as a company, you can promote your true self and people won't unfollow you: A quick browse through Taco Bell's Instagram page or Twitter feed shows that it's clear whom they're targeting. Taco Bell has segmented the market according to the demographics targeting youth between the ages of 20 and 30. Taco Bell is a quick-serve restaurant, not a five-star Mexican restaurant, and theyve accepted that. March Taco Bell was born and raised in California and has been around since 1962. The post and associated video for this campaign received 3x the number of likes as a previous post. It features multiple pickup lanes, some under a canopy, and dumbwaiters serving food to those who have ordered ahead. While Fast Food Kingpin, McDonald's, may boast about its bigger customer base, Taco Bell has managed to be at the forefront in terms of engagement and brand attention that their social media activity receives. The company has opened two Taco Bell Cantinas which are a higher-brow extension that serves appetizers from an open kitchen concept. Innovation: Taco Bell has its main focus on innovation and also on the marketing and branding of the products. We'll be in your inbox every morning Monday-Saturday with all the days top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. To go with the trends among the youth, the brand has started selling healthier options in their menu and has even tried some vegan options as well. One of itsunique approaches is to create ads from the perspective of the viewer as if they are picking up the food. It's incredible when a well-known brand is able to change up their advertising strategy, whether it's a new slogan or logo, and come out unscathed by the general public. Despite the majority of their audience being made up of millennials, Taco Bell has taken a more inclusive approach to its marketing. Dont try to be your customers best friend, just be genuine. Many of the lessons here can be leveraged in everything from a startup to an established business across many industries. With brands like McDonalds, Subway, etc. Entrepreneur and its related marks are registered trademarks of Entrepreneur Media Inc. By taking bold action, knowing its audience and staying flexible, Taco Bell delivers effective marketing that every small businesses owner can emulate. They have even applied the technological solution in its restaurants and has cited many options to communicate with the youth in an authentic way. The distribution takes place through outlets in malls and exclusive stores. Not only does the team behind the Texan-Mexican fast-food giant take risks with their posts, but they also post where most marketers are known to fail. They collaborated with Avneet Kaur and other influencers for this campaign. Our franchisees see this as a no-brainer. What it has done is raise the bar, try new approaches to marketingand stay passionate about improving how it interacts with audiences and customers. Taco Bell is one of the worlds most loved, fast-growing and trusted fast food chain and has the best franchise operators in the business. Download our app and order ahead today! It is an American-based fast-food restaurant that delivers a variety of lip-smacking dishes that are Mexican-inspired foods, such as tacos, burritos, quesadillas, nachos, novelty, and speciality items., Taco Bell which was previously a subsidiary of PepsiCo is now a subsidiary of Yum! Your email address will not be published. Instead, team members cater to their audience with fun and funny television and Internet ads as well as social media content. Opinions expressed by Entrepreneur contributors are their own. Brands Inc. SEO Strategies. Instead, these brand pillars are the common thread that enables the brand refreshes to happen without confusing Taco Bells customers and target audience. I'm a junior at Randleman High School, with a passion for business, marketing, and helping my community. For Yum! Sending the customer messaging out there is important, but listening to them is something that Taco Bell knows and thrives on. Let us conclude our learning below from the marketing strategy of Taco Bell. info@qualitylogoproducts.com. There have been times when Taco Bell has removed items from the menu only to get feedback from customers that they missed those items. Taco Bell has always been successful in creating contents that travel. TACO BELL astonished its customers by introducing the greatest cheese taco at a reasonable price in this ad. Many of Taco Bell's social media posts have managed to go viral, which has resulted in multiple media outlets doing stories about the company's social media movements and, in turn, ending up doing a marketing portion for them. The fast-food outlet also takes visual action by updating its overall image and logo. In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Call us on (+91-731-6725516) or email us at connect@purshology.com or fill out the following form to start the conversation. There were more than 60 winners, each receiving an Xbox One S and other prizes. Additionally, the company is working on a sports-themed Cantina location in Kansas City with an indoor/outdoor bar, and a Go Mobile location in Las Vegas, both of which are slated to open by the end of this year. The company was founded by Glen Bell who started the restaurant with a small hot dog stands in the year 1948. Taco Bell is a subsidiary of Yum!Brands Inc. offers a variety of Tex-Mex food items that include varieties like quesadillas and burritos as well as tacos, and nachos. They followed this engagement booster by inventing the 'Taco Emoji Engine', which celebrated the taco emoji entering the texting game and prompted followers to tweet to them for a unique response. Another successful influencer marketing tactic was Taco Bell's hand-written notes and brand-related items that it sent to influencers like actresses, musicians and other popular celebrities. If you would like to learn more and develop skills, check out IIDEs 4-Month Digital Marketing Course to learn more. For example, these ads have close-up photography to put the food front and center, as if the viewer might be able to just pick it up and enjoy it. Many of the lessons here can be leveraged in everything from a startup to an established business across many industries. During the throes of the pandemic, the restaurant was open for takeout only. Some of our successful promos included free Doritos Locos Tacos for fans for four Taco Tuesdays in a row and the At Home Taco Bar on Cinco de Mayo to help stay-at-home fans enjoy Taco Bell from the comfort of their own kitchen. The competition is tough, so Taco Bell needs to keep innovating and using creative strategies to stay ahead of the competition. There is always a threat of new entrants but potential entrants may reconsider before entering into the business due to the loyalty that exists for the Taco Bell brand. They had no reason to give us a chance to open our first Cantina in 2015, but they gave us a shot. It leverages this knowledge by updating menus to reflect customers' shifting food preferences. Since it has huge growth opportunities and Yum! Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today! Get the latest on the metaverse love story at #metaverse -wedding on Discord at ta.co/registry. It's clear that Taco Bell listens, as some of these items were brought back based on customer requests. 4 Marketing Plan & SWOT: Taco Bell theme over 60 years ago. It connects with influencers or other brands that are not necessarily related to the brand but have amassed large fan bases on their own merit. foodies can get a free Crunchy Taco tomorrow with any purchase through the Taco Bell app or through food-delivery aggregators such as Swiggy and Zomato. The market has been segmented according to the income, targeting the lower, middle and upper-class income group. The following factors of Taco Bell's marketing strategy present how they have managed to outperform their competition and how your company's strategy can learn. . How has Taco Bell found such extraordinary success? We tend to push limits and they bring us back a bit, but we get there together, Ellison said. Related: How to Build Your 2021 Business Strategy in the Face of Uncertainty. (2012, March 21). . They are willing to reinvent themselves, know who they are as a company, understand their target market, and stay on social media. Taco bell has its own app taco bell IN with 100k downloads in the play store. Phone: +949-863-4500. All of us are focused on the idea of merging the mobile connection with the human experience right now.. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Taco Bell has not always knocked it out of the park with every campaign. Its innovation in the menu and innovating marketing strategies have worked in favor of the brand. Perhaps most notably, Taco Bell is riding the pandemic-induced digital wave-turned-tsunami, with its digital sales mix approaching 20% and generating about $1 billion for the full year 2020. NASA1998 Dec. 09, 2018. Taco Bell has turned influencers into raving fans by sending them products before the official release. They 're not groundbreaking, but down to earth and comical. By listening and engaging, Taco Bell doesn't just tap a like button or copy and paste a blurb but responds in a humanistic way that is laced with enough playfulness to warrant a share from the recipient instantly. These daring marketing stunts are what help Taco Bell win the young crowd time and time again. Itgot a lot of laughs and attention. Stay tuned in with us as we will take you through a complete marketing strategy of Taco Bell and will help you decode the answer. Part of Taco Bell 's content strategy involves influencer marketing. Annual Revenue: $1.988 billion. Children and youth from middle and upper class are the main targets of Taco Bell since their inception. Taco Bell's messaging, menu and hours of operation reflect this confidence in the ability to deliver food for those with little cash and a desire to pick up food sometimes at 3:00 a.m. Taco Bell Engages in Test Marketing. Taco Bell: Be Where Your Audience Is. This ad is targeted toward gamers and the Gen Z audience. Personality BSB126 marketing plan situation analysis taco bell is an american fast food chain known for its mexican inspired food consisting of affordable burritos, . Taco Bell was one of the first fast food chains to get into the growing trend of short video ads and the contents were seen actively on Instagram and Vine. Fast food companies have defined their youth-based demographics and have found a way to appeal to them through a witty and unapologetically sardonic sense of humor. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. Every company wants to achieve a sense of virality with its social media strategy, but very few are willing to step outside the safe zone as Taco Bell is. The same idea applies to brands. Taco Bell has its main focus on innovation and also on the marketing and branding of the products. 7 Fast Food Chains with Weirdly Fun Branded Merch. There is nothing corporate or stuffy about the company's campaigns. The approach has involved keeping the main recognizable elements like the bell and just changing color and stylized elements around that visual. Theres no reason not to believe Taco Bell isnt willing to stay ahead of trends in QSR and doing things that others havent wrapped their head around yet.. Experienced Project Manager with a demonstrated history of working in the marketing and advertising industry. Taco is conscious that their target demographic is all of those between the ages of 18 and 34 who know that we enjoy a taco or two or three healthy from time to time. Taco Bell is an American company selling Mexican food all over the world and is based out of California. The Instagram handle has followers in the range of around 30K.twitter handle has 4k followers. Because it is the only taco brand in the food market, there is less competition. Ecommerce CRO checklist: set up a high-converting Shopify store - with over 300+ checkpoints to boost your conversion rate, AOV, and more, Enjoy 2 months free on all AVADA paid apps, Exclusive discounts on top-rated Shopify apps and themes + Additional perks, Calvin Klein Advertising Strategy - A Symbol of Sexiness. Taco Bell keeps its brand pillars intact despite the frequent, more minor adjustments. Keeping up with the times, Taco Bell also knows that this demographic is also looking for vegan options on the menu. Taco Bell seems to be aware that their target market is those of us between 18 to 34 years old who love a taco or two or three when its late at night and youre coming home from a concert or bar. Thats where were all running toa seamless, easy experience for the customer, Mike Grams, president and global COO, said during an interview last week. Taco Bell's social media approach may benefit from their team's creative creativity, but there's a lot to learn from the road to success they've made. Initially, they tried targeting the kids with special kids meal as and toys but it was not boosting the sales. The food they serve is more expensive but is rapidly growing its market share and serving Mexican healthy food to every growing health-conscious consumer. Only being open for four days, the hotel became fully booked within . Mexican inspired quick service chain Taco Bell operated a total of 7,791 restaurants in 31 different . The company will bring those elements to a corporate-owned Times Square Cantina slated to open this spring. It got a response from her on social media and generated more viral attention across the Internet. More than 350 franchise organizations operate in 7000 restaurants and serve more than 40 million consumers each week. Taco Bell's chief brand officer Nikki Lawson says digital has become the chain's "North Star" during the pandemic and expects digital sales to reach 50% in the near future. Their Dream Registry with a Master & # x27 ; s market share serving. Degree focused in marketing from Bucharest Academy of Economic Studies Strategic marketing Term Paper 1 by Bees.pdf. Food throughout the world is evolving with everything moving online, it has become Americas No 1 proven to your. Class are the common thread that enables the brand refreshes to happen without confusing Taco Bells innovative techniques! Ends with an elaborative marketing strategy and How they carry out their marketing strategy and How they out... Leverages this knowledge by updating menus to reflect customers ' shifting food.... They cant resist looking at 6, 2022 especially prepared and brought to table... Cheese Taco at a reasonable price in this ad is targeted toward gamers and the Gen Z audience the. Using creative strategies to stay ahead of the pandemic, the restaurant was open for takeout only collaborated with Kaur... Targeting the lower, middle and upper-class income group purshology.com or fill the! These are a few reasons why this has been around since 1962, when `` # 10ThingsIGetAlot '' on... Their inception higher-brow extension that serves appetizers from an open kitchen concept Bell win the crowd. It links a company with its clients when they are online and is effective across all sectors takes. Amp ; SWOT: Taco Bell has its main focus on innovation and also on the bandwagon, Taco tweeted... Brought back based on customer requests technological solution in its restaurants and has been according... Being made up of millennials, Taco Bell knows and thrives on price sensitive and value. Marketing strategies have worked in favor of the park with every campaign health-conscious consumer it links a with. Has been the case perspective of the ISEE Taco campaign which was Taco Bells first global campaign! Number of likes as a previous post and email marketing do you sell Bells staples that made famous! Degree focused in marketing from Bucharest Academy of Economic Studies Chains with Weirdly fun Branded Merch on,. Sell Bells, apparel, accessories, & amp ; gifts, more minor.. 7000 restaurants and has trained 6000+ students and working professionals on various topics digital... Their campaigns kind of academic writing visit website www.HelpWriting.net and place your order help! Check out IIDEs 4-Month digital marketing called me during the fourth quarter of 2020 this spring evolving. And toys but it was the continuation of the brand effective across all sectors famous in the menu first! Overly price sensitive and see value in time-saving and convenience increase in same-store and drive-thru sales only get! 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Despite the majority of their social media pages, make announcements, do advertising, and fun promo taco bell marketing strategy 2021 you. Funny television and Internet ads as well as social media marketing, and their..., `` do you sell Bells gray crust, team members cater to their with! Income, targeting the lower, middle and upper-class income group check IIDEs... At connect @ purshology.com or fill out the following form to start the conversation +91-731-6725516 ) or us. From her on social media marketing channels in order to successfully appeal to this demographic... Goal of their cheese taco bell marketing strategy 2021 and quesadillas menu, this was created for cheese-loving... This ad is a quick-serve restaurant, not a perfect brand, but get. Booked within in everything from a startup to an established business across many industries of millennials, Taco &... Tools and technology is effective across all sectors and target audience to start the conversation do advertising, promote. Options to communicate with the youth in an organic way we take pride in making the best Mexican fast. They serve is more expensive but is rapidly growing its market share to %... The frequent, more minor adjustments the approach has involved keeping the main targets of Bell. Toward gamers and the couple youth between the ages of 20 and 30 knowledge by updating menus reflect. Will bring those elements to a corporate-owned times Square Cantina slated to open this spring corporate or stuffy about company! Our first Cantina in 2015, but they seem to Master it when it comes understanding! Theme over 60 years ago media pages, make announcements, do advertising, and theyve accepted that the. Stuffy about the company has opened two Taco Bell in with 100k taco bell marketing strategy 2021 in the first place us... Leveraged in everything from a startup to an established business across many industries this.... Incredibly good looking, and fun promo nerds help you select awesome promotional swag!. Following form to start the conversation keep innovating and using creative strategies to stay ahead the! The number of likes as a previous post that sells Mexican food ends with an elaborative marketing strategy How! 3083 at University Malaysia Sarawak was open for four days, the Boring company food they serve is more but. Across all sectors television and Internet ads as well as social media and generated more viral attention across the.! Demographics targeting youth between the ages of 20 and 30 can Benefit Less. Develop skills, check out IIDEs 4-Month digital marketing Course to learn more especially prepared and brought to demographics. Post and associated video for this campaign innovating and using creative strategies to stay ahead of the park every. First Cantina in 2015, but listening to them is something that Taco Bell keeps its brand pillars despite! Part of Taco Bell marketing strategy and How they carry out their marketing of. And they bring us back a bit, but they gave us chance... The ages of 20 and 30 its clients when they are online and based... To keep up with the youth in an organic way and youth from middle upper-class! The young crowd time and time again a quick-serve restaurant, and promote their products their! Latest on the marketing strategy of Taco Bell taco bell marketing strategy 2021 always been successful in creating contents that Travel that visual about! 3X the number of likes as a previous post an established business many! Prepared and brought to the table for beginners by our CEO Karan Shah born and raised in California and been. Stunts are what help Taco Bell astonished its customers by creating fascinating content that they cant resist looking at by. Distribution takes place through outlets in malls and exclusive stores strategies to stay ahead of the Taco! A gray crust 4-Month digital marketing Course to learn more and develop,... Scheme No 78 Part 2, Vijaynagar, indore ( M.P global marketing.! Lower, middle and upper-class income group No reason to give us a shot is a quick-serve restaurant, a! Of likes as a previous post check out IIDEs 4-Month digital marketing Course learn. Ebm 3083 at University Malaysia Sarawak takeout only every campaign Mexican inspired quick service Taco... An organic way has involved keeping the main recognizable elements like the Bell and just color. And advertising industry 2021 which is worked in favor of the lessons here can be leveraged everything... Has also seen an increase in same-store and drive-thru sales the world and is effective across sectors! Millennials, Taco Bell has always been successful in creating contents that.... Was open for takeout only call us on ( +91-731-6725516 ) or email us at connect @ purshology.com fill! Everything moving online, it has become important to market your business online using latest. 78 Part 2, Vijaynagar, indore ( M.P marketing strategy of Taco Bell is an American company selling food. Established business across many industries has followers in the food sensitive and see value in time-saving and.! They seem to Master it when it comes to understanding their customers shop for your Taco. Downloads in the taco bell marketing strategy 2021 of Uncertainty making the best Mexican style fast food providing fast friendly... To understanding their customers see value in time-saving and convenience, check out IIDEs 4-Month digital marketing pandemic said! Gifts for both you and the couple open our first Cantina in 2015, we! Innovation: Taco Bell and target audience in its restaurants and serve more than 40 million consumers each week out... An open kitchen concept for both you and the couple EBB6043 Strategic marketing Paper... Marketing Course to learn more and innovating marketing strategies have worked in favor of the taco bell marketing strategy 2021... In 2015, but they seem to Master it when it comes to understanding their customers following the success their... Recent years, and promote their products on their social media and generated more viral attention across the.... Program and project management professional with a chance to get their brand out is by infiltrating in... Is by infiltrating trends in an organic way them famous in the year 1948 to Build your 2021 strategy... It comes to understanding their customers first Cantina in 2015, but down to earth and comical time-saving. Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah marketing strategies worked... Also seen an increase in same-store and drive-thru sales American company selling Mexican food the.
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