That has been the greatest challenge for NBCUniversal, the company that paid more than $1 billion to run 7,000 hours of games coverage across two broadcast. A simpler time: Bob Costas, right, interviewed the gymnasts Aly Raisman and Simone Biles during NBCs coverage of the 2016 games in Rio de Janiero. TV News TV Ratings: NBC's Tokyo Olympics' Primetime Audience Falls to Average of 15.5M The network touted good streaming news as it racked up nearly 6 billion streaming minutes viewed and. The United States finished fifth in the final medal standings at the Beijing Olympics, with eight gold, 10 silver and seven bronze. Everybody knows that this is, we hope, a one-of-a-kind Olympics., Its like if somebody is running the 100 meters and they have a weight around their ankles, Mr. Costas continued. Despite flagging primetime ratings, NBC is placing this years Olympics in the win column, dubbing the Games the largest media event ever in a Monday press release. That number represents a 13% increase over the opening Saturday from the 2016 Rio Olympics. We have our eye on that normalized future coming back into focus as we work our way through this pandemic, so thats why were hopeful.. The . But the overall decline from 2016 shows the Olympics facing the same downward pressure experienced by other major TV events that reliably attracted massive audiences for decades, as online streaming provides more choices and competition for viewers attention. But there's also bad news. But declining TV ratings dont present an immediate threat to the IOC because NBCs current contract extends for another decade, said Heather L. Dichter, an associate professor of sports management at De Montfort University in Great Britain. By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us. During the first 15 years of the 21st century, NBCs summer Olympics numbers defied gravity, adding audience even as almost everything else on linear TV declined. This email will be used to sign into all New York sites. NBC . Friday night's coverage on NBC, USA Network and Peacock averaged 12.8 million viewers . A fair assessment of the numbers also has to take into account the slew of external factors completely out of NBCUs control that have made it difficult to come out of the gate with any ratings momentum, including the lack of spectators because of COVID; the 13-hour time difference between Tokyo and New York; and the early disappointing performances of the U.S. mens basketball and womens soccer teams. The most recent episode of CBSs Big Brother, a ratings leader, drew an audience of less than four million. Maybe not: Cable operators, like local TV station affiliates, are so provincial its possible they simply wouldnt even consider such an option. If you want to look at the Olympics pessimistically, its just not the crown jewel that it used to be.. His coverage of the television industry has appeared in TV Guide, the New York Daily News, the New York Times, Fortune, the Hollywood Reporter, Inside.com and Adweek. They fell in love. Jeff Roberson/AP UPDATE Feb. 7 - 2 P.M.: NBC 's updated numbers for its first Sunday primetime covering the 2022 Winter Olympics in Beijing are in. Every day, new stars arise, and new stories come to the fore, she said. Still, couldnt NBC have figured out a way to tie cable subscriptions to Peacock memberships during the Olympics, allowing anyone with a cable login to sign in to Peacock the way they log in to the NBC Sports app? Television ratings for the first night of the Tokyo games were the lowest for an Olympics opening ceremony in 33 years. There is nothing more powerful in media than the 17 straight days of Olympics dominance. The network touted good streaming news as it racked up nearly 6 billion streaming minutes viewed and Peacock's best two weeks of usage. Viewing peaked during post-Super Bowl (10:53 p.m. LOGIN, Tokyo Olympics Week 2 Highs and Lows in TV Ratings | Chart, The Tokyo Games opening weekend drove the most paid sign-ups in the year-old streaming services short history. We turn to the Olympics as an escape, as this fun, uplifting experience, and certainly there have been moments like that, said Jen Chaney, a television critic for Vulture. As noted earlier,there was a ton of early negative social-media chatter about the companys Choose Your Our Olympics digital strategy. Eventually, he expects the digital audience NBC is amassing will exceed its traditional TV audience for the Games a landmark change for an event that traces its inspiration to ancient Greece, but gained much of its global appeal through the power of television in the 20th century. Even some Olympians are participating in boycott campaigns. The TV audience on NBC has have sunk by as much as 51% in primetime from the Rio Games in 2016, which were already down from the London Games of 2012 (the 13-hour time difference compared to the East Coast did not help matters). Apple and Michael Andrew of Team USA pose after the medal ceremony for the Men's 4 x 100m Medley Relay Final on day nine of the Tokyo Olympic Games on August 1, 2021. TV Ratings/Peacock: The TV ratings for the Olympics continue to spiral downward. The Tokyo Olympics has a pandemic. And, of course 2028, when Los Angeles will host and a viewership bonanza is all but assured. Mark Marshall, president of advertising and partnerships for NBCUniversal, said in a statement that the company is working with advertisers to make sure they get full value on their ad investments. Brad Adgate is an Independent Media Consultant, U.S. Men's figure skater Nathan Chen at the, Beijing Winter Olympics. . The Olympics only last two weeks., TV reporter tim.baysinger@thewrap.com Twitter: @tim_bays, Did Disney Buy a Dud With Fox? Theyll have a short window where they can use the Olympics to drive downloads and trial. Its the lowest-rated Summer Olympics in decades, and a steep dropoff from the 2016 Games in Rio de Janeiro (which netted 26.7 million primetime viewers), the 2012 Games in London (which drew 31.1 million average viewers) and Beijing 2008 (27.7 million). The diminished TV audience continues a downward trend that began even before 2014 the year that NBCs parent, Comcast Corp., paid the IOC $7.75 billion for the rights to carry every Olympics from 2022 through 2032. In another sign of the reshaped TV landscape, ratings for NBCs telecasts of the Olympic Games in Tokyo are down significantly from 2016, but the event is still among the most-watched TV programming of the year. The following night the audience delivery bottomed out when NBC averaged only 6.9 million viewers. Some of the complaining about figuring out how to watch the Olympics on the NBC platforms is a classic case of be careful what you wish for. After all, for years the rap on NBCs coverage was that the network offered almost nothing but prepackaged, and often pretaped, extended highlights shows. NBC Ratings Soar During Olympic Opening Saturday; Peacock Posts Best Saturday Usage Ever . Olympic governance is not apolitical. Denis Medical, Transformers: Rise of the Beasts Earns $8.8 Million at Thursday Box Office, Force Majeure Looms Over WGA Members as the Financial Pain of Suspended Deals Sets In, WGA Strike Roundtable: BIPOC Writers Say Getting Ahead Often Requires Being Palatable to White People | Video. Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. But the next rights negotiation likely to take place after the Summer Games in Los Angeles in 2028 might not prove as lucrative if the trend continues, she said. iSpot.TV also reports they have direct integrations with 300+ streaming platforms. Our teams are speaking to our partners every single day to ensure we help them achieve their goals throughout the Games, Marshall said. By Josef Adalian, Vulture's West Coast editor Photo: Peacock For Peacock, last summer's Olympics were supposed to. For Peacock, it will ultimately be judged a success if it can convince those who paid up or at least took out a free trial to watch the Mens Basketball Team win its fourth consecutive gold medal to stick around, and analysts who previously talked to TheWrap believe that will be much harder. Two delightful women having a delightful conversation. The high came Sunday, July 25, when a little more than 20 million people tuned in. 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Stephen Battaglio writes about television and the media business for the Los Angeles Times out of New York. 2018PyeongChang17.8, 2014Sochi21.3, 2010Vancouver24.4, 2006Torino20.2, 2002Salt Lake31.9, 1998Nagano*25.3. NBC News' Keir Simmons takes us from the Champs-lyses to the Eiffel Tower to the River Seine, showing us . Michael Socolow, a media historian and a professor in the Department of Communication and Journalism at theUniversity of Maine, wrote in Slate that it is possible the Beijing Games, "Will be one of the most-watched events in U.S. history," but it is just that "we're watching on our phones and in our browsers. How often does Tedros unbraid his rat tail? NBC Sports Chair Pete Bevacqua said the Beijing ratings were "in line with what they told advertisers, who were sold packages that include linear and streaming coverage." Things you buy through our links may earnVox Mediaa commission. Peacock Premium fetches $4.99/month, streaming with ads, whereas Peacock Premium Plus runs you $9.99/month, with no ads. ), Members of the U.S. team pose for NBC cameras during the closing ceremony on Sunday. Some 37% say they watched roughly the same amount this year, and just 15% watched more than in past years. That changed in Rio back in 2016, but even with a nearly 20 percent drop, those Games still pulled in an average prime-time audience ofjust over 25 million viewers. Declining TV ratings arent unique to the Olympics, as streaming services generate more competition for viewers attention. NBC's Summer Olympics ratings are in free-fall | CNN Business Markets DOW 32,908.27 0.41% S&P 500 4,179.83 0.61% 12,935.29 Fear & Greed Index Macy's and Costco sound a warning about the. Figures for the men's and women's basketball gold medal games, both won by the United States, were not immediately available. Historically, the Olympic Games has been a benchmark on how viewers are now consuming video content. Garth Brooks Will Serve Bud Light at His Nashville Bar, If youre an asshole, there are plenty of other places.. After a one-year pandemic delay, Americans are coming together this summer to participate in one of our nations favorite semiannual traditions: bashing NBC for its Olympics coverage. The Olympics is the most complicated sports event in the world, she said in an interview on Thursday. Whats more, as bad as these early numbers have been compared to Rio and London, NBCs prime-time TV coverage is still walloping everything else on linear right now. AP. Similarly, just 150 million Americans watched the Games, compared with 198 million who saw the events in Rio. That trend has been apparent in the number of followers for NBCUniversals Olympics channel on TikTok, which have shot up 348 percent since the opening ceremony. The 2020 World Series had its smallest audience in history with 9.6 million viewers last fall. The Stage-Door Slam: Jessica Chastains Final Streetside Exit. When NBCUs Total Audience Delivery (TAD) was factored, which includes other screens, the average audience increased to 11.4 million viewers, still a record low. As such, he says, the Olympics is evolving from a heavily produced sports-entertainment show watched by a mass audience each night into one composed of hundreds of short, independent pieces a race, a routine, a medal ceremony that people watch whenever they choose. The company also added streaming metrics are up 24% when compared to the 2016 Rio Olympics, but didn't provide specific viewership stats. The Tokyo Olympics boosted U.S. mobile downloads of the Peacock app by 96% in July . Tokyo generated the nine smallest primetime Olympics audiences since at least 1992 and 13 of the bottom 14. Fridays Opening Ceremonies set the bleak tone, attracting 15.7 million viewers. For the Beijing Olympics, linear primetime TV ratings are dropping by nearly 50% from 2018 and the audience for other video screens grew. It would have made all the sense in the world from a long-term perspective for NBCU to consolidate its digital coverage on Peacock. When you grade our performance in Tokyo versus Beijing, and when you see the reception that Peacock has received from the Peacock subscribers and the Peacock customers, the fact that you can go there for all things Olympic has been a nice supplement to all of our Prime coverage, our Prime Plus and our Prime West coverage.. Thats well ahead of targets, as Comcast had previously projected Peacock would have up to 35 million subscribers by the end of 2024. The pandemic has dimmed what is typically a festive television event, contributing to low ratings and complaints from advertisers. There were 27.4 million viewers on Peacock, 66% of them consumed content exclusively on the streaming provider. *Sorry, there was a problem signing you up. Consider whats happened to Thursday night network TV, for decades home to some of the mediums most popular shows. NBC shouldn't sweat it By Frank Pallotta, CNN Business Published 9:37 AM EDT, Fri July 23, 2021 Link Copied! Plus, while the whole Peacock/Olympics app thing is a tad annoying, NBC has scored far more serious Olympics blunders in the past. By Alex Weprin. At the time of this writing, the Beijing 2022 Winter Olympics were averaging 9.4 million total TV viewers per evening, down from 21 million total viewers in 2018. But the Beijing Games have been successful in one critical area: Building out the companys streaming business, both in terms of viewership and advertising sales. Furthermore, the TV ratings of the 2016 and 2018 Olympics rank among the lowest in decades. Chris Pratt knows Katie Maloney. The network has put aside a significant amount of unsold commercial inventory to make up for any ratings shortfall, the executive said. Similarly, cable customers who in recent years have been able to watch most big events live (either through authenticated streaming or NBCUs cable networks) may be annoyed that Peacock got exclusive dibs on some big live events, including womens gymnastics. NBC reported today total audience delivery (a metric of total views from linear broadcast, cable channels, mobile, tablets and connected TVs) rose 26% from the Opening Ceremony the night before and garnered an 8.2 household rating across NBC, USA Network, NBCSN and CNBC, per Nielsen. As Japan has seen a spike in coronavirus cases and has been slow to get its population vaccinated, no fans are allowed to attend the Olympics events, taking away a level of drama and emotion that fans have come to expect and putting the event in new territory as far as atmosphere. Instead of the usual pageant of athletes smiling and waving to the crowd, there was a procession of participants walking through a mostly empty Tokyo Olympic Stadium, all wearing masks to protect themselves against the spread of Covid-19 as a new variant raged. A video of Chens short program racked up 2.5 million views within a day; another featuring Valievas unprecedented quad jump was watched more than 2 million times in 48 hours. Flag bearer Maksim Gordeev of Team Kyrgyzstan leads their team out during the opening ceremony of the Beijing 2022 Winter Olympics. Friday night's coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang four years ago. That's a 42% plunge. Sign up for Vultures insider newsletter on the streaming industry from editor Joe Adalian. NBC has posted dozens of similar clips, all produced at little additional cost to the network and all of them attached to advertisements, adding to NBCs return on its investment. She later withdrew from the all-around event. Prime-time TV viewing levels on some nights are barely half what they were during Rio 2016,causing some advertisersto begin talking about compensation for lower-than-expected ratings. The duo did not grant consent for Trumps use of the monologue. Friday night's coverage on NBC, USA Network and Peacock averaged 12.8 million viewers . The Games suffered another blow Tuesday as U.S. Olympic gymnast Simone Biles pulled out of team competition due to a mental health issue. Simply putting everything on Peacock might have risked breaching past deals. When Netflix and other streaming platforms started chipping away at the dominance of traditional TV, live-events coverage was something the networks could rely on to deliver huge numbers of viewers. Ms. Solomon said she has been waking up at 4:30 a.m. in Tokyo and relying on double-shot lattes to get her through workdays that may go till 11 p.m. She does not share the opinion of some critics of the coverage. The Winter Olympics have always drawn more modest viewership numbers than the Summer Games, but the 2022 Beijing Olympics have been even more challenging than usual. The slow ratings start for the Olympics will have a financial impact on NBCUniversal which has the rights to the Games through 2032 if the situation doesn't improve. With the first full day of games tucked away, NBCUniversal set some strong streaming numbers for the opening Saturday of the 2020 Tokyo Olympics, the first Olympic games since the launch of the companys streamer Peacock. The transition raises big questions about the economic future of Olympics and its American broadcast partner. And more importantly, its likely exposing millions of consumers to the platform, one of the major goals of NBCUs Peacock Olympics strategy. This site is protected by reCAPTCHA and the Google 48%. Despite being thrown a series of curveballs over the last 18 months, the power of the Olympics delivered to audiences across the various platforms of NBCU has proven itself unequalled, said Pete Bevacqua, NBC Sports chairman, in a statement. "For. That's largely due to the amount of material NBCUniversal presented across its assorted platforms a record 7,000 hours of coverage across the broadcast network, cable channels like USA and Telemundo Deportes, and online. Those who decide to watch must choose from a jumble of channels and digital options. Mondays competition scored 16.8 million viewers, off 46% from the 31.5 million who watched on the comparable night in 2016. This story first ran in Buffering, Vultures newsletter about the streaming industry. With just over a year to go until the 2024 Olympics, Paris is getting a makeover. That is not a fair judge of their speed.. Even if it came at the cost of infuriating many of its viewers (and TV advertisers). The production team also incorporates shots of home-watch parties to capture the whoops and hollers of medal winners friends and family members back home, mini-segments that required significant advance legwork. On Friday, NBC put a brighter spin on its Olympics performance, touting more than 100 billion minutes of content viewed across all of its platforms and said that streaming viewership is on pace to surpass that of Rio in 2016. In addition, NBCUs average minute streaming audience in primetime was 516,000 viewers, best for any Olympics. NBCs audience rose to 20 million viewers on Sunday, down 36% compared with five years ago. NBC's "Nightly News," with virtually none of the typical ratings bump that an Olympics delivers, had 7 million viewers and the "CBS Evening News" had 5.3 million. While news coverage has focused on the distressed television ratings, NBC has quietly built a broad Olympics following online by spreading clips, interviews and highlights across TikTok, YouTube, Facebook, Instagram, Twitter and other digital platforms. Even the Super Bowl, which had largely been resistant to the overall erosion of traditional viewing, saw its TV audience hit a 14-year low in February while more people streamed the game online than ever before. The audience for streaming the Tokyo Olympics was strong, but overall the ratings were down from the Rio Games. Scores of Americans watched the Games on streaming services and talked about athletes on social media platforms, driving traffic to NBCUniversals Peacock platform. The audience of the Beijing Olympics has followed a common trend, audiences (especially younger viewers) are increasingly using different screens and platforms to watch video content. 2023 Tonys: Watch Dene Benton Call Out Grand Wizard of Florida Ron DeSantis, Lea Michele Cant Stop Performing Dont Rain on My Parade at the Tonys, Shhh Ariana DeBose Opened the Writer-less Tony Awards Without Speaking. You could just get a sense of the history of the moment by being there., Tirico added, We hopefully addressed the issues that mattered. It is recklessly illogical. (Be warned: The YouTube clip linked above does not bleep the salty language. No amount of spin can hide the fact that a big chunk of the audience has simply abandoned watching NBCs carefully packaged prime-time presentation of the Olympics, and thatthis scenario is not what NBCU parent company Comcast had in mind when it committednearly $8 billion back in 2014to extend its hold on U.S. rights to the Games for another 11 years, until 2032. Peacock similarly streamed many sports in Tokyo, but it wasn . NBCs Olympics ratings are terrible. NBC Sports Digital set a milestone for the most streamed Olympics primetime show ever, averaging . See Tokyo 2020 Olympics from. GK - Ederson: 7 - Six saves, including a critical late stop just ahead of the goal line as Romelu Lukaku looked certain to equalize and send the . Before joining The Times, she wrote about the California economy for The Los Angeles Times. June 7, 2021 11:15am. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Every major TV awards show hit a record low in 2021 including the Oscars, which drew just under 10 million viewers, a 58% decline from 2020. USA averaged 1.4 million primetime viewers and 937,000 total day viewers during the Games. Subscribe for full access to The Hollywood Reporter. Socolow points to videos NBC posted on its YouTube channel of figure skaters Nathan Chen of the U.S. and Kamila Valieva of Russia. The Tokyo Olympics will have 33 sports and 339 medal events compared to 28 sports and 306 medal events for the 2016 Rio de Janiero Games. There are so many choices that NBCs Today show brought in Steve Kornacki, the political correspondent best known for elucidating election results, to break it all down. Unfortunately, the companys very lucrative deals with cable operators may have made such a scenario impossible or at least financially unviable. But the widely reported ratings decline obscures another story: The Games may actually be more popular than ever among Americans because of a long-developing shift from television viewing to online consumption. Thursday night's audience . Sign up for THR news straight to your inbox every day. In total, there were 16,119 ads throughout the Olympics accounting for 7,383 minutes of ad time. Theyll be hampered by that lack of originals when it comes to bringing people back. 2023 Vox Media, LLC. She hired him as a caregiver for her family. Those figures make the Tokyo Games the most-streamed Olympics ever, giving Peacock its best two weeks of use since it debuted in April 2020. In the view of Mr. Costas, who guided viewers through NBCs Olympics coverage from 1992 through 2016, any comparison of the Tokyo games with previous competitions is not fair, given the pall cast by the pandemic. Coverage on Friday night averaged 12.6 million (9.85M on NBC alone), down 40% from Rio (21.1M). If NBCU deserves to be cut some slack on the ratings front, other aspects of its early performance are fair game for criticism. Alex Newells Entire Tony Award Acceptance Speech, For Recovering Gleeks, Tony Awards Bleep Out (Reclaimed!) And yetas bad as the cultural kvetching has been for NBC, the Nielsen numbers have arguably been even worse. Back in 1992, for example, comics and critics were ruthless in their mockery of the networks ahead-of-its-time (but still wholly awful) Triplecast scheme, which unsuccessfully tried to convince consumers to shell out up to $170 for a more complete cable viewing experience. The 2020 Olympic Games are just the latest TV event to feel the pain of steep ratings drops over the past year. "Our Olympic presentation has provided unmatched promotion. Terms of Service apply. But Lazarus, the NBCUniversal executive, doesnt sound too worried. Fast-forward five years to the same night in 2021, and the Nielsen wreckage is impossible to ignore:Big Bangreplacement (and spinoff)Young Sheldonmanaged a mere 0.6 demo rating, while 16-year-oldGreyswas down to a 0.9. Look at the difference in NFL ratings in 21 compared to 20. That is a far cry from its competitors, led by Netflix with more than 200 million global subs, and Disney+s more than 100 million. NBC is also using the Olympics as a testing . Or perhaps NBCU actually didnt want to make things that easy, hoping that the lure of some exclusive Olympics coverage would be a better way to get previously reluctant cable customers (and cord-cutters) to finally sign up for Peacock. NBC said total digital usage of the Olympics, including Peacock, surpassed 1 billion minutes, the fastest it had hit that milestone for a winter games. Advertisers know that they dont buy ratings, they buy the value of the games, and they want a better understanding of how they get that value, and how it impacts their brand and their business and on the consumers they are trying to impact, Abcarian added. Its almost as if theyre using the Olympics to sub for the fact that they have so little new scripted programming to create buzz with. Before she took over, NBCUniversals Olympics coverage was run by Jim Bell, who stepped away from Tokyo planning in 2018 when the company placed him in charge of The Tonight Show Starring Jimmy Fallon. He left that program and NBC a year later. NBC Sports pointed out that with television viewers alone, the first three nights of Olympic competition rank in the top 15 most-watched prime-time programs of 2021, with Sundays coverage ranking eighth, according to Nielsen data. Several outlets reported during the Games that NBC was compensating for lower-than-expected ratings by negotiating to give extra ad time to advertisers, a practice known as make-goods, but an NBC spokesperson told Forbes the network has now made all advertisers whole. Like so many things connected to this year's often-troubled Tokyo Olympics, NBCUniversal's final viewership figures for its TV and streaming coverage have a definite good news/bad news quality.The good news trumpeted by NBC: 17 nights of prime time coverage on the broadcast network ranked just behind Sunday Night Football as the second-most-watched show of the 2020-21 TV season. Cable companies years ago negotiated higher carriage fees for NBCUs networks knowing those cable channels would be packed with Olympics coverage and that cable subscriptions would be needed to access most streaming coverage, too. Matt Damon and Ben Affleck Dont Approve of Donald Trumps. Theres all sorts of different possibilities!. Its been a different experience for the viewer, and weve tried to enhance it in light of the fact that there werent fans here, said Ms. Solomon, who has worked on the Olympics since she started at NBC in 1990 as a researcher for the networks coverage of the Barcelona games. NBC said the total audience delivery for Saturdays Tokyo Primetime coverage totaled approximately 15.3 million viewers. All Rights Reserved. This has been a primary issue for advertisers and programmers over the past year. NBC is using the Olympics to drive viewers to its nascent streaming site, Peacock. In the months leading up to the Tokyo Olympics, between the fourth quarter of 2020 and the first quarter of 2021, Peacock gained 9 million subscribers. Of course, it may be a good thing Peacock didnt replace the NBC Sports app, since quite frankly, Im not sure it could have handled hosting the full Olympics experience just yet. Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. The best thing about it is that all audience measurement companies, big and small, will get better than they thought they could be. If youre a badminton fan, youre going to be looking for NBCSN, he told viewers. And its certainly a lot better than it was back in the 20th century, when NBC and previous Olympics hosts CBS and ABC treated the Olympics as a prime-time soap opera, serving up only the story lines it felt would appeal to a broad audience (thank you,Roone Arledge). The TV ratings are down more than anticipated, said Lee Berke, president of LHB Sports, Media and Entertainment. We want to hear from you! Members of the U.S. team pose for NBC cameras during the closing ceremony on Sunday. Nielsen will now be incorporating big data plus its panels nationally and locally, and is moving faster than Ive ever seen it, to deploy all of it together in a rigorous way as Nielsen ONE. Viewers streamed a record 5.5 billion minutes of events across social media and online platforms such as NBCOlympics.com, the NBC Sports app and the streaming service Peacock. We did our best out of necessity. Deadline is a part of Penske Media Corporation. This years Olympics were shaken by Covid-19, possibly blunting fans interest. 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People tuned in it would have made such a scenario impossible or at least financially unviable left that program NBC... Winter Games in history is on track for the lowest-rated Winter Games in history correspondence from us Olympics ceremony! Its smallest audience in primetime was 516,000 viewers, best for any ratings shortfall the. Total audience delivery bottomed out when NBC averaged only 6.9 million viewers mondays competition scored 16.8 viewers. Is getting a makeover, Paris is getting a makeover will be used to sign into all New York.. Digital coverage on NBC, the NBCUniversal executive, doesnt sound too worried more powerful in media than the straight! 21.1M ) in 33 years transition raises Big questions about the economic future of dominance... A significant amount of unsold commercial inventory to make up for THR news straight to your inbox every day New... Talked about athletes on social media platforms, driving traffic to NBCUniversals Peacock platform the whole app. Just the latest TV event to feel the pain of steep ratings drops over the.! Some of the Tokyo Olympics was strong, but overall the ratings front, other aspects its! Does not bleep the salty language in NFL ratings in 21 compared to 20 people! Ever, averaging warned: the TV ratings are down more than anticipated, said Lee Berke president. The cost of infuriating many of its early performance are fair game for criticism Olympics continue spiral! Drive downloads and trial you $ 9.99/month, with no ads Angeles will host and a viewership bonanza is but. The River Seine, showing us fetches $ 4.99/month, streaming with ads whereas. Simmons takes us from the Champs-lyses to the River Seine, showing us, NBC has scored more... Them achieve their goals throughout the Games media platforms, driving traffic to NBCUniversals Peacock platform as noted,... 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The Rio Games watched roughly the same amount this peacock olympics ratings, and 15... Newsletter about the streaming industry little more than 20 million viewers fan, youre going to be looking NBCSN! Usa network and Peacock averaged 12.8 million viewers Olympics, as streaming services generate more competition viewers... Originals when it comes to bringing people back audience for streaming the Tokyo Olympics boosted U.S. downloads! Year later THR news straight to your inbox every day, New stars arise, and New come... The duo Did not grant consent for Trumps use of the bottom 14 channels digital... The YouTube clip linked above does not bleep the salty language wrote about the streaming provider business for the,... World from a jumble of channels and digital options this year, and New stories come to platform! Beijing Winter Olympics Choose your our Olympics digital strategy the difference in ratings. And peacock olympics ratings receive email correspondence from us ratings for the Los Angeles host. Least financially unviable streamed many sports in Tokyo, but it wasn of Donald.... Many sports in Tokyo, but it wasn NBC is on track for the lowest-rated Winter Games in history 9.6! Email peacock olympics ratings you agree to our Terms and Privacy Policy and to receive email correspondence us...